In the face of new challenges brought about by changes introduced by Apple in its App Store guidelines, entrepreneurs and advertisers are finding themselves needing to adapt to a changing digital landscape. Apple’s introduction of an additional service fee of 30% for promoting posts on Facebook and Instagram has forced Meta to pass this charge onto users from February 15, 2024. This has sparked wide discussions among small and medium-sized businesses that use these platforms for advertising purposes daily. However, it turns out that there are effective ways to bypass this fee, as well as modern solutions that can further simplify and optimize the advertising process.
Understanding the Issue: Apple’s 30% Commission
Under the new regulations, any payment for promoting posts made through the Facebook or Instagram apps on iOS devices will incur an additional fee of 30%. This change affects not only advertising costs but also the promotional strategies of many companies. It’s important to note that this fee is collected by Apple, not Meta (formerly known as Facebook).
How to Circumvent Apple’s Fee?
Meta proposes a solution to avoid this additional fee: using the web versions of Facebook and Instagram to promote posts. By making payments directly on facebook.com or instagram.com from an iOS device, advertisers can avoid Apple’s 30% service fee. This option is now available globally to advertisers, offering a simple and direct way to save money. However, this solution has its drawbacks as it requires significant knowledge on how to use the complex tool that is Facebook Ads Manager, or settling for a primitive solution that is more a semblance of true conversion-focused advertising (bringing in customers). Although both solutions are created by the Meta team, there’s a vast difference between them.
A Revolutionary Solution for Advertisers: The FastTony App
In response to new challenges, a Polish company, a business partner of Meta, has prepared the FastTony app – an innovative tool that enables the automation of ads, especially for those who do not want to grapple with the technological aspects of digital advertising. FastTony uses artificial intelligence to create and optimize advertising campaigns, offering users not only the chance to avoid Apple’s additional fee but also to increase the effectiveness and reach of their ads.
This app is a response to the needs of small and medium-sized enterprises looking for effective yet simple-to-use advertising solutions. With FastTony, advertisers can focus on their core business activities, leaving the advertising process to an intelligent system that maximizes ROI (return on investment).
Why FastTony is the Solution for Now?
- Avoiding Apple’s Fee: By using FastTony, advertisers don’t need to worry about the 30% commission Apple would add to the bill, which means direct financial savings.
- Automating the Advertising Process: The application’s AI optimizes advertising campaigns, selecting the best strategies and goals.
- Ease of Use: FastTony is designed for users at every level of expertise, enabling easy management of advertising campaigns without needing to deepen technical knowledge.
- No Worries About Technical Aspects: FastTony allows focusing on running the business, minimizing the time spent on managing advertising campaigns.
- High Return on Advertising Investment: The affordable price of FastTony’s services (note: 147 PLN) compared to traditional marketing agencies’ rates offers businesses the best market cost-benefit ratio.
Conclusion: New Opportunities for Advertisers
The changes introduced by Apple pose a challenge but also an opportunity to discover new, more effective ways of promotion in the digital world. The FastTony app is an example of an innovative approach that not only helps avoid additional costs but also increases the effectiveness of ads. This is a chance for a better tomorrow for Apple users who want to effectively promote their products and services.
We encourage everyone interested to contact FastTony support through [Facebook Messenger] or the form below to schedule a presentation. Discover how you can revolutionize your approach to digital advertising and leverage the full potential of your business in the digital age.